What You Know Is Worth More Than You Know (TM) - The Blog For Original Content Infopreneurs

How I Made A Book Trailer Video For What You Know Is Worth More Than You Know

Last week I realized I would miss two great opportunities if I didn't have a book trailer video pronto for What You Know Is Worth More Than You Know!  The first was that my publisher, Booklocker.com is now offering to add a book trailer to my book sales pages.  The second, was that with the holiday gift idea press release I was going to be doing for What You Know Is Worth More Than You Know! allowed a book trailer video to be included as well.

I decided enough's enough, so one night last week I was wired,  I stayed up till 2 AM (I do my best creative work as a night owl), and finally made my first (of several) book trailers and other videos happen.  How did I achieve this polished video so quickly and easily?

After, all I had been practially pulling my hair out trying to make a great video that didn't have a huge learning curve, didn't require a lot of technical knowledge or editing software knowledge, and didn't always require me to be on camera.  Well, here's how I did it. 

 

SEO The Super Simple Thing That Got Me Media Coverage In A Major Women's Magazine

Update: The story gets better!  The same columnist from Woman's World asked me to be a source again for another round-up piece that just published!

You’ve probably seen SEO guru after SEO guru, and SEO service after SEO service, talk about the hoops you have to jump through, the expensive courses you need, the tons of backlinks you have to build, the hefty pay-per-click budget you need to show up as a top sponsored result, and the thousands of dollars you have to spend on search engine optimization (SEO) if you want to get found online.

And if you’ve read the huge 33-page chapter A Dozen Ways Infopreneurs Can Succeed Without Needing The Big Bucks from my book What You Know Is Worth More Than You Know!(TM) you’re aware that I think that labor-intensive, obsessed and expensive approaches to search engine optimization are so unnecessary. 

Well nothing proves that point more than the story I’m about to share with you.

It’s no secret that I believe very strongly in the importance of public relations efforts as a way that any entrepreneur, infopreneur or content creator can do their marketing without having to spend big bucks.  So pretty much every day, some of my time is devoted to public relations activities for myself or my marketing and coaching clients. 

But sometimes if you make an effort to get your work out there into the world, the opportunity for media coverage comes to you.  And you don’t have to be a major celebrity for this to happen!

Teleseminars Webinars And Live Events Promote Them Online With 50+ Places

Update 11/22/10: If you are also interested in promoting your small business, book, product, event, etc. offline as well, Joan Stewart also has a follow-up webinar package for promoting events offline called 60+ Places To Promote Your Product, Service, Cause, Issue Or Event To Build The Buzz And Encourage Others To Promote For You.

Do you do teleseminars and webinars like I do?  Do you do live events ("real world" offline) like I do for some of my marketing clients?  Then you need to grab your copy of 50+ Places To Promote Your Live And Virtual Events Online to Reach Your Target Market And Pull Sell-out Crowds from my friend and public relations mentor, Joan Stewart, The Publicity Hound. 

I wasn't able to attend the original webinar live as I was flying back from BlogWorld/New Media Expo  that day.  But I just caught up this past week with the replay, Powerpoint slides and handouts she provided (the same ones that are available for purchase), and I was blown away by the content. 

Joan Stewart over-delivered in this information-packed event (in fact, she ran about a half hour over and had to sign off before her webinar service cut her off!  I was truly blown away by all the possibilities that exist online for promoting my own teleseminars and webinars, as well as promoting online the teleseminars and webinars I host for my marketing clients and original content information product/service coaching clients.  In addition, Joan shared tips on uncovering additional websites that can be