Why Entrepreneurs And Infopreneurs Need Their Own Media Properties

Being active as I am in social media, as well as keeping tabs on the hot topics out there on the internet and in the media for entrepreneurs and original content infopreneurs, I’d say that the two most common questions are:

 

  

1. How do I publicize my business on a limited budget? 
2. How do I get more traffic to my site?

Well, one of the least expensive ways to accomplish both is to simply have your own media properties.  What do I mean by a media property?  I’m referring to:

  

 1.   A blog—whether it be a traditional text blog, v-log or hybrid of the two. 

 

  

2.   A podcast or internet radio show—whether it be an audio podcast like my What You Know Is Worth More Than You Know(TM), The Podcast, or a live show hosted on sites like BlogTalk Radio or TalkShoe; or a video podcast, or an internet TV show like one you host on sites like UStream.