Being An Infopreneur Is Being Green Earth Day And Every Day

It’s no secret that “being green” in your business, or showing that you’re doing what you can to save the planet a.k.a green business practices, is very much in vogue, and something to be leveraged in marketing.  And as I was working on this blog post for Earth Day—in fact, the 40^th anniversary of Earth Day—it occurred to me that there really is no greener a business model than that of an original content infopreneur.

 

While I do advocate as a fundamental philosophy of my approach to infopreneuring that you want to make your unique knowledge available in all the different ways that someone wants to learn from you—written, audio, video, interactive, or some combination of all of these, when you examine many of the information products and services an original content infopreneur can create, the vast majority of them are truly green offerings.

 

For example, on the information products side you have e-books (green, well green as long as you don’t print them out after purchase to read them), downloadable or streaming audios and videos like the premium level ones available as part of the What You Know Is Worth More Than You Know Coaching Club (green).  In fact the whole concept of a membership site like my Coaching Club is completely green.