Being An Infopreneur Is Being Green Earth Day And Every Day

It’s no secret that “being green” in your business, or showing that you’re doing what you can to save the planet a.k.a green business practices, is very much in vogue, and something to be leveraged in marketing.  And as I was working on this blog post for Earth Day—in fact, the 40^th anniversary of Earth Day—it occurred to me that there really is no greener a business model than that of an original content infopreneur.

 

While I do advocate as a fundamental philosophy of my approach to infopreneuring that you want to make your unique knowledge available in all the different ways that someone wants to learn from you—written, audio, video, interactive, or some combination of all of these, when you examine many of the information products and services an original content infopreneur can create, the vast majority of them are truly green offerings.

 

For example, on the information products side you have e-books (green, well green as long as you don’t print them out after purchase to read them), downloadable or streaming audios and videos like the premium level ones available as part of the What You Know Is Worth More Than You Know Coaching Club (green).  In fact the whole concept of a membership site like my Coaching Club is completely green.

 

On the information services side, you’ve got as examples coaching (green), live training via teleseminar or webinar (green) and consulting (green) for starters.

 

So while you certainly can make content available in solid form via print “book books”, CDs and DVDs, it’s always best to deliver your content in digital format as much as possible for two very important reasons:

 

1.  As we’ve said, digitally delivered original content is absolutely a green business practice.

 

2.  You will always make your highest profit margin on digitally-delivered products.

 

So by saving the planet, you’re actually putting more money in your pocket for what you uniquely know.  How cool is that?  Kermit The Frog on Sesame Street sang "it’s not easy being green,” but actually with all the easily available technology for getting your unique expertise out into the world today, you’d have to change that song to “it’s easy being green…and profitable too!”

 

If you want to take this a little further, many of your best marketing practices as an infopreneur are green too.  My three favorites—social media (green), having your own media properties (green) and public relations (as long as it’s not for a piece that ends up in a dead tree magazine or newspaper) is green.  Although if they’re producing it anyway, it’s not like I’m going to say "don’t interview me USA Today" since it’s going in a "paper paper".

 

And if you’re one of my many entrepreneurs who read What You Know Is Worth More Than You Know - The Blog For Original Content Infopreneurs, if your current line of business is not as green as the super eco-friendly business model of inforpreneuring, it’s easy to add what is not only an additional revenue stream, but it’s a super way to easily add new green business practices using my 6-point infopreneur business model as discussed in my book What You Know Is Worth More Than You Know!

As I’ve always said, every entrepreneur has it in them to also be an infopreneur, because that hard-won knowledge you’ve acquired from the successful running of your business, can also be developed into an original information product or service line geared towards the business-to-business market, the business-to-consumer market or both!  The school of hard knocks is worth more than you know!

 

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Happy Infopreneuring!

--Melanie R. Jordan, The Expert At Making Money From What You Uniquely Know,  Author of What You Know Is Worth More Than You Know™ - Achieving The Life You Were Meant To Have By Making Money From What YOU Know! and Host of infopreneur podcast What You Know Is Worth More Than You Know(TM), The Podcast Available 24/7 at: http://www.WhatYouKnowIsWorthMorePodcast.com

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