When you become what I call a diversified infopreneur--one who does original content information products and services on different topics, and shifts focus in your marketing efforts, there may come a time when you need to breathe new life into an existing information product. In this episode of my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast I share with you how I did just that for one of my information product offerings--my book on healthy eating Have Your Cheeseburger And Keep Your Health Too!
In less than 7 minutes you'll learn this great idea you can apply to your business in An Easy Way To Breathe New Life Into Your Information Product from my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast.
And now I'd like to invite you to learn more about infopreneuring (creating original content information products and services from your unique knowledge) and get your all-access pass to my What You Know Is Worth More Than You Know" Free Infopreneur Teleseminar Series which includes FREE access to my one-hour Author Interview Teleseminar for What You Know Is Worth More Than You Know! The next few months are going to be jam-packed with free events, and the only way to get access to them is to be a subscriber to my e-mail list. CLICK HERE
I'm also going to be a guest speaker and trainer for many top events, and as a subscriber, you'll always be in the know about those learning opportunities too.
Happy Infopreneuring!
--Melanie R. Jordan, Everybody's Infopreneur Coach and Host of infopreneur podcast What You Know Is Worth More Than You Know(TM), The Podcast Available 24/7 at: http://www.WhatYouKnowIsWorthMorePodcast.com
Don't miss a post--subscribe to this infopreneur blog What You Know Is Worth More Than You Know - The Blog For Infopreneurs feed. It's easy! CLICK HERE
Follow me on Twitter
Join my new LinkedIn Group Make Your Own Job! What You Know Is Worth More Than You Know(TM)!
Friend Me On Facebook, What You Know Is Worth More Than You Know(TM) Facebook Fan Page
Check out more of Melanie's empowering publications on work-at-home lifestyles, healthy eating and foreclosure investing, and learn about her Marketing and Infopreneur Coaching Services at http://www.SunLoverPublishing.com
Check out Melanie's Other Blogs:
The Healthy Food Review where healthy eating with favorite comfort foods is deliciously possible! at http://www.TheHealthyFoodReview.com
Vegas Inside Scoop--for Las Vegas locals and visitors at http://www.VegasInsideScoop.com
Copyright SunLover Publishing LLC 2009
What Gives Infopreneurs A Bad Name
I have to admit it, I'm a bit bummed over a disturbing trend I am seeing regarding the use of the word infopreneur on Twitter and other social media sites.
On the one hand, I'm happy that the term infopreneur is starting to become known enough that people don't say to me "you're an info-what?" On the other though, is the dark side of infopreneuring. It's the side that's making a mockery out of a perfectly good and respectable word.
It's the wild claims of someone's pet turtle becoming an infopreneur and making a six-figure income
overnight. Okay, that's an exaggeration, but I think you get my point.
It's the ridiculous promise that you can have fancy cars, houses, your own jet plane and retire...all by tomorrow, if you simply create an e-book.
It's the social media spammers on Twitter who are following anybody and everybody without offering any original content or conversation, who repeat the word infopreneur on every message they post whether it even has to do with anything regarding being a true infopreneur. Or it's just a badly disguised affiliate link for the e-book that tells you how to become financially independent overnight.
I actually set up an alert on Twitter to monitor for the word "infopreneur" as part of my marketing efforts and saw about 50 users every few hours all send out the same tweet blasphemizing the word infopreneur.
It's no wonder I'm also starting to see Twitter users comment that they're blocking anyone using the word infopreneur, or that they don't trust people who use that word. It's like Bon Jovi's classic song You Give Love A Bad Name except that here, like the title of this post, it's You Give Infopreneurs A Bad Name.
Well this is my attempt to set the record straight. Becoming an infopreneur was never meant to be a "get rich quick" internet scheme; in fact it's something that I make sure to point out in my book What You Know Is Worth More Than You Know(TM), that is not going to happen.
As I explain in my video What Is An Infopreneur? An infopreneur, as I believe the term should be used, refers to an entrepreneur who makes money by selling quality original content information products and information services, and ideally carries this out to an entire product and service line (it's not just I have an e-book), based on their unique knowledge. Emphasis on "quality original content", so that knocks out, as it should, anyone who is:
1. Simply spewing out affiliate links for every offering under the sun on the internet and calling it being an infopreneur.
2. Anyone who is slapping their name on someone else's stuff through PLR rights (or illegally doing so), and saying they're an infopreneur.
3. And anyone who is putting together a few pages of "original" crap, who can't spell or write, calling it an e-book, and slapping a $47 to $97 price tag on it.
I for one, am not going to accept the deterioration of the term infopreneur, when there's actually a very positive, legitimate business model behind it. Like any word, you have to take it in context. If someone says "I'm an entrepreneur" but promises you if you become one by midnight tomorrow you'll have a million dollars, you wouldn't necessarily hold that exaggerated claim against everyone who is an entrepreneur in the truest sense of the word, now would you?
All I ask is don't let a few bad apples out there turn you off from the concept of infopreneuring either. Get the straight scoop. I won't promise you internet riches, but I will promise that your knowledge does have tremendous value, and that it can be a very empowering way to share what you know if you learn to tap into it and offer it legitimately, in a quality manner, at a reasonable price, and offer both information products and information services in all the ways that people like to learn--written, audio, video, interactive, or a combination of these.
You are simply a teacher of your own expertise acquired from a hobby, life experience or your business or profession. Teaching is indeed a noble profession, and when done the right way, so is being an infopreneur.
And now I'd like to invite you to learn more about infopreneuring (creating original content information products and services from your unique knowledge) and get your all-access pass to my What You Know Is Worth More Than You Know" Free Infopreneur Teleseminar Series. The next few months are going to be jam-packed with free events, and the only way to get access to them is to be a subscriber to my e-mail list. CLICK HEREI'm also going to be a guest speaker and trainer for many top events, and as a subscriber, you'll always be in the know about those learning opportunities too.
Happy Infopreneuring!
Don't miss a post--subscribe to this infopreneur blog What You Know Is Worth More Than You Know - The Blog For Infopreneurs feed. It's easy! CLICK HERE
Follow me on Twitter
Join my new LinkedIn Group Make Your Own Job! What You Know Is Worth More Than You Know(TM)!
Friend Me On Facebook, What You Know Is Worth More Than You Know(TM) Facebook Fan Page
NEW! Join me on The Circle.org where I'm a mentor in the Become An Infopreneur section posting content, answering questions and encouraging you to reach your goals!
Check out more of Melanie's empowering publications on work-at-home lifestyles, healthy eating and foreclosure investing, and learn about her Marketing and Infopreneur Coaching Services at http://www.SunLoverPublishing.com
Check out Melanie's Other Blogs:
The Healthy Food Review where healthy eating with favorite comfort foods is deliciously possible! at http://www.TheHealthyFoodReview.com
Vegas Inside Scoop--for Las Vegas locals and visitors at http://www.VegasInsideScoop.com
Copyright SunLover Publishing LLC 2009
Posted at 08:43 AM in Infopreneur Commentary | Permalink | Comments (4) | TrackBack (0)
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