Question:
I've always wondered why infopreneurs will give away some of their information products and services for free and not charge for everything they create? Even you recommend it.
Answer From Melanie Jordan, Everybody's Infopreneur Coach:
Infopreneurs can create all kinds of information products and services, and, yes, some are developed as freebies that are used to induce people to take an action, rather than having a cost associated with them. Here are three great ways to use an information product as a freebie: 1. To get someone to raise their hand and say OK, I like your stuff, you can have my e-mail address in exchange for this "bribe". 2. To get someone to eventually buy a paid information product or service (hopefully sooner rather than later), because they got a peek into the knowledge you have through your freebie information products and services, believe you are the "real deal" and that your paid products will give them the full knowledge they seek. 3. To get someone to buy a more comprehensive information product or service from you than they might have otherwise because the freebie information product, a.k.a "bonus" is something they decide they really want to have. Of course, you will create plenty of information products and services that are available for purchase, and eventually more than make up for the fact that you gave away a sample of your work.
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Happy Infopreneuring!
--Melanie R. Jordan, Everybody's Infopreneur Coach and Host of infopreneur podcast What You Know Is Worth More Than You Know(TM), The Podcast Available 24/7 at http://www.WhatYouKnowIsWorthMorePodcast.com
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Check out more of Melanie's empowering publications on work-at-home lifestyles, healthy eating and foreclosure investing, and learn about her Marketing and Infopreneur Coaching Services at http://www.SunLoverPublishing.com
Check out Melanie's Other Blogs:
The Healthy Food Review where healthy eating with favorite comfort foods is deliciously possible! at http://www.TheHealthyFoodReview.com
Vegas Inside Scoop for Las Vegas locals and Las Vegas visitors at http://www.VegasInsideScoop.com
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