Hi All,
It's all too common a scenario. I have a podcaster friend who started her internet radio show long before I started What You Know Is Worth More Than You Know(TM), The Podcast. She has a great voice and great content. She has listener statistics, episode download statistics and podcast feed subscriber statistics that most of us would kill for.
And my podcaster friend is leaving money on the table.
Why?
1. She has been so focused on having fans, she forget to make sure they became customers.
My podcaster friend hasn't integrated and executed a sound marketing plan focused on building her list into her great content. Her e-mail list can basically be counted on one hand despite tens of thousands of downloads.
2. My friend does not have her content in any form beyond podcasts.
It's an audio all or nothing. It is the equivalent of the old Wall Street mantra of diversification--don't have all your eggs in one basket. (And sometimes with the current stock market, it might feel like you shouldn't have your eggs in any basket). You need diversification in your content.
Some people like to learn by listening (audio, podcasts), some by reading (e-books, special reports, training manuals, transcripts), some by watching (video, podcasts), some through active participation (webinar, teleseminar, live event, group or individual coaching), and many like to learn through a combination of some or all of these.
You are leaving money on the table if you don't have an info product line plan that scopes out all the possible offerings you can have, and how you will strategically offer them in the marketplace.
You are leaving money on the table if you do not make what you know available in any and every possible format that someone could want. Besides not being Web 2.0, it's hurting your bank account!
3. My podcaster friend is giving away too much of her content for free.
Yes you need to have free information out there to build your audience. Like I have What You Know Is Worth More Than You Know - The Blog For Infopreneursthat you're reading right now, its companion podcast What You Know Is Worth More Than You Know(TM), The Podcast, articles at EzineArticles.com my free e-book (see offer below) and I gladly answer the questions that people ask me through direct messages on Twitter or via e-mail--just for starters.
But even an information product freebie should be appropriately leveraged to encourage opt-ins for your list. And it doesn't mean that EVERYTHING should be given away for free. For example, she has three versions of her podcast, all free. I have suggested to her that with her following, one should be free, one should be free but require opt-in, and one should be a premium podcast.
So remember, authors and bloggers need to think beyond the written word; podcasters need to think beyond the audio and video world, and coaches and speakers need to think beyond their information service oriented world. It's the difference between being a content provider and an infopreneur.
What You Know Is (Absolutely) Worth More Than You Know!
And now I'd like to invite you to get all the answers to 22 crucial Infopreneur FAQs by getting FREE access to my special report The Treasury Of Infopreneur FAQs. CLICK HERE
Happy Infopreneuring!
--Melanie R. Jordan, Everybody's Infopreneur Coach and Host of What You Know Is Worth More Than You Know(TM), The Podcast Available 24/7 at http://www.WhatYouKnowIsWorthMorePodcast.com
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Check out more of Melanie's empowering publications on work-at-home lifestyles, healthy eating and foreclosure investing, and learn about her Marketing and Infopreneur Coaching Services at http://www.SunLoverPublishing.com
Check out Melanie's Other Blogs:
The Healthy Food Review where healthy eating with favorite comfort foods is deliciously possible! at http://www.TheHealthyFoodReview.com
Vegas Inside Scoop for Las Vegas locals and Las Vegas visitors at http://www.VegasInsideScoop.com
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