What You Know Is Worth More Than You Know (TM) - The Blog For Original Content Infopreneurs

How To Stop Leaving Easy Money On The Table Every Day With Your Blog Or Website

I’m sure that most, if not all of you reading this What You Know Is Worth More Than You Know Blog have at least a blog and/or a website, if not several of them.  And as a savvy entrepreneur or original content infopreneur, you’re doing it not because you’re a hobbyist who wants the world to know you exist, but because it makes sense for your business efforts.  You have a blog or website because you can monetize that content either directly, or indirectly. 

Direct monetization is when you make money from your site through Google AdSense or a direct sale of your product from that site.  Indirectly monetizing is when you get someone to join your list or connect with you through social media because of your content, and then down the line they become a customer, or refer you to someone who does.

I primarily use indirect monetization through my media properties such as this blog, or my podcast or other websites, to monetize my content, because I like to build a long-term relationship with my audience and have the opportunity to become a trusted resource that you will turn to for your information needs ongoing, but I do use direct monetization as well. 

I also like using direct monetization methods that don’t always require a site visitor to have to open up their wallet in order for me to make money.  One way to do this is to take advantage of Publisher Programs.  That’s right, if you have a blog or website even if you don’t publish books, you ARE a publisher—just like the very biggest media companies out there. 

Now pretty much everyone on the planet knows about Google AdSense—and if you don’t, it’s one of the most basic ways to make anywhere from pocket change to some nice steady money simply by applying to their program with an established site and then pasting some code they will give you onto it.  As you’ll notice if you check out my various media properties—some I will use AdSense on, and some like What You Know Is Worth More Than You Know The Blog, I won’t for strategic reasons.

The Publisher Program you’re likely overlooking, is one that is perfectly permissible to be run simultaneously with Google AdSense (and you have to be careful about this because not every Publisher Program can peacefully coexist with it and you don’t want to piss off Google).  And this Publisher program is just as easy to use as Google AdSense while being a little more subtle. 

If you check out one of my other blogs, TheHealthyFoodReview.com, you’ll see that I include Google AdSense, and then when you look closely at the various blog posts after the page has been loaded for a moment, you’ll also see that certain words have blue double underscores on them, and when you hover your mouse over them, you’ll see

Quora: 7 Reasons Why It's My New Best Marketing Friend

For those of you don’t know, Quora.com is a free site where people post questions they are looking for help with.  Why bother answering other people’s questions? It’s one of the 12 Ways Infopreneurs (and entrepreneurs of course) Can Do Marketing Without Needing The Big Bucks that I discuss in that 33-page megachapter in my book What You Know Is Worth More Than You Know! But in a nutshell, it’s a great way to show what you uniquely know, build credibility in a particular field, and get leads, sales and boost your SEO in the process.

Even though Quora has been available to the general public since June 2010, I had never heard of it till a few weeks ago from Publicity Hound Joan Stewart’s blog post 6 Reasons To Use Quora To Promote Your Expertise at PublicityHound.net (well worth your time).  Quora was co-founded by Facebook’s former CTO Adam D’Angelo and originally attracted the Silicon Valley crowd.

So here are the 7 reasons why Quora is my best new marketing friend:

1.  You can you set up a general profile with links to your sites and social media profiles, as well as unique mini profiles for every category you want to focus on answering questions in.  

Think Beyond The Book: The Guide To Helping Authors Finally Make Money

One of my goals in 2011 is to help fellow authors finally make money doing what they love most--sharing their unique knowledge and content with the world.  So I've put together a special guide called Think Beyond The Book(TM): Achieve Maximum Audience And Revenue For Your Knowledge Faster, Better And Easier which is now available on Amazon Kindle, or you can order directly through me. 

I'm a six-time, well actually with this new Kindle E-Book, make that a seven-time author, but it was when I stopped thinking like an author, and learned how to Think Beyond The Book, that I stopped being a starving artist, and started finally making money from my books.  Enough money that I no longer had to work a day job, and could instead focus on doing what I really loved to do, and living the flexible lifestyle that I desired. 

If you're an author or an aspiring author who wants to make the most money possible from writing, it's time to change your mindset, and profit as much as possible from the unique content that you create--as you definitely deserve!

How My Aunt Netti Helped Me Finish What You Know Is Worth More Than You Know

It was one year ago today that one of the big fans of my writing and a special someone who inspired me to finish What You Know Is Worth More Than You Know! passed away. 

My Great Aunt Netti, who was technically my Great Aunt by marriage, and not by blood (although you'd never know the difference), kept in touch from across the country through the old-fashioned method of writing letters.  She'd read my last book Have Your Cheeseburger And Keep Your Health Too! and really enjoyed it, and we shared back and forth different things we were doing as part of our respective healthy lifestyles. 

Those of you who have heard my author teleseminar interview or read the book excerpt for What You Know Is Worth More Than You Know! are aware that for a variety of reasons that contributed to major writer's block, that book took me 7 years to write, when I had written my other five within the span of two years.  How did I get over it?

Win A Copy Of What You Know Is Worth More Than You Know

Update: 12/22 Thanks to all who entered, the winners have been selected and received their books.  However, you can still be a winner when you lock in $5 savings on a copy of my book if you join my list and purchase What You Know Is Worth More Than You Know using the special offer you'll get upon opt-in at the following link:

---->  http://www.whatyouknowisworthmorebook.com

Hi All,

It's Time For Your Chance To Win A Free Copy Of My Book What You Know Is Worth More Than You Know!(TM) 

I'm sponsoring a contest in conjunction with a website called AnyLuckyDay.com and 5 lucky people will win a copy of the e-book version of What You Know Is Worth More Than You Know! just by commenting at that site.

But you only have till 11:59 PM ET on 12/21 for your chance to win, so hurry and enter at:

----> http://budurl.com/WinWYK

Or if you want a sure thing, you can lock in $10 savings on a copy of my book and get $205 in bonuses if you purchase it only at the following link:

---->  http://budurl.com/LuckyDayOffer

So, enter to win, or be a guaranteed winner, by buying your copy of What You Know Is Worth More Than You Know! at the lowest price I've ever offered for the e-book version along with special bonuses
totaling $205--a no-brainer, right?  And you won't get those as a contest winner.

But hurry, both offers absolutely expire at 11:59 PM ET on 12/21--that's less than 24 hours.  Jack Bauer would certainly be in a rush (that is if 24 was still on :)

Wishing you and yours a wonderful holiday season and maximum success!

Happy Infopreneuring!

--Melanie R. Jordan, The Expert At Making Money From What You Uniquely Know,  Author of What You Know Is Worth More Than You Know™ - Achieving The Life You Were Meant To Have By Making Money From What YOU Know! and Host of infopreneur podcast What You Know Is Worth More Than You Know(TM), The Podcast Available 24/7 at: http://www.WhatYouKnowIsWorthMorePodcast.com

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Check out more of Melanie's empowering publications on work-at-home lifestyles and healthy eating, and learn about her Marketing and Infopreneur Coaching Services at http://www.SunLoverPublishing.com

Check out Melanie's Other Blogs:

The Healthy Food Review where healthy eating with favorite comfort foods is deliciously possible! at http://www.TheHealthyFoodReview.com

Vegas Inside Scoop--for Las Vegas locals and visitors at http://www.VegasInsideScoop.com

Florida Inside Scoop--for Florida locals and visitors at http://www.FloridaInsideScoop.com

Copyright SunLover Publishing LLC 2010

How I Made A Book Trailer Video For What You Know Is Worth More Than You Know

Last week I realized I would miss two great opportunities if I didn't have a book trailer video pronto for What You Know Is Worth More Than You Know!  The first was that my publisher, Booklocker.com is now offering to add a book trailer to my book sales pages.  The second, was that with the holiday gift idea press release I was going to be doing for What You Know Is Worth More Than You Know! allowed a book trailer video to be included as well.

I decided enough's enough, so one night last week I was wired,  I stayed up till 2 AM (I do my best creative work as a night owl), and finally made my first (of several) book trailers and other videos happen.  How did I achieve this polished video so quickly and easily?

After, all I had been practially pulling my hair out trying to make a great video that didn't have a huge learning curve, didn't require a lot of technical knowledge or editing software knowledge, and didn't always require me to be on camera.  Well, here's how I did it. 

 

SEO The Super Simple Thing That Got Me Media Coverage In A Major Women's Magazine

Update: The story gets better!  The same columnist from Woman's World asked me to be a source again for another round-up piece that just published!

You’ve probably seen SEO guru after SEO guru, and SEO service after SEO service, talk about the hoops you have to jump through, the expensive courses you need, the tons of backlinks you have to build, the hefty pay-per-click budget you need to show up as a top sponsored result, and the thousands of dollars you have to spend on search engine optimization (SEO) if you want to get found online.

And if you’ve read the huge 33-page chapter A Dozen Ways Infopreneurs Can Succeed Without Needing The Big Bucks from my book What You Know Is Worth More Than You Know!(TM) you’re aware that I think that labor-intensive, obsessed and expensive approaches to search engine optimization are so unnecessary. 

Well nothing proves that point more than the story I’m about to share with you.

It’s no secret that I believe very strongly in the importance of public relations efforts as a way that any entrepreneur, infopreneur or content creator can do their marketing without having to spend big bucks.  So pretty much every day, some of my time is devoted to public relations activities for myself or my marketing and coaching clients. 

But sometimes if you make an effort to get your work out there into the world, the opportunity for media coverage comes to you.  And you don’t have to be a major celebrity for this to happen!

Teleseminars Webinars And Live Events Promote Them Online With 50+ Places

Update 11/22/10: If you are also interested in promoting your small business, book, product, event, etc. offline as well, Joan Stewart also has a follow-up webinar package for promoting events offline called 60+ Places To Promote Your Product, Service, Cause, Issue Or Event To Build The Buzz And Encourage Others To Promote For You.

Do you do teleseminars and webinars like I do?  Do you do live events ("real world" offline) like I do for some of my marketing clients?  Then you need to grab your copy of 50+ Places To Promote Your Live And Virtual Events Online to Reach Your Target Market And Pull Sell-out Crowds from my friend and public relations mentor, Joan Stewart, The Publicity Hound. 

I wasn't able to attend the original webinar live as I was flying back from BlogWorld/New Media Expo  that day.  But I just caught up this past week with the replay, Powerpoint slides and handouts she provided (the same ones that are available for purchase), and I was blown away by the content. 

Joan Stewart over-delivered in this information-packed event (in fact, she ran about a half hour over and had to sign off before her webinar service cut her off!  I was truly blown away by all the possibilities that exist online for promoting my own teleseminars and webinars, as well as promoting online the teleseminars and webinars I host for my marketing clients and original content information product/service coaching clients.  In addition, Joan shared tips on uncovering additional websites that can be

BlogWorld New Media Expo: How Going Led To My First Live Video

Now while my business is primarily virtual, there are times when you just can’t beat an in-person business event, and going to this year’s BlogWorld/New Media Expo in Las Vegas was one of them.  I had been to the conference two years ago when it was just The New Media Expo and got a lot out of it—it got me to stop talking about launching What You Know Is Worth More Than You Know The Podcast, and be inspired to actually do it. 

Plus, it’s where I met the Microsoft employee who loved my podcast and got it recognized as a featured show (where it remained ongoing), and my book What You Know Is Worth More Than You Know spotlighted on the Office Products Podcast Directory.  That love from Microsoft wouldn’t have happened any other way.

So I was optimistic about more magic happening when I attended this year’s conference, and I wasn’t disappointed.  It was also appropriate that this time instead of involving audio, the magic involved video. 

Why Entrepreneurs And Infopreneurs Need Their Own Media Properties

Being active as I am in social media, as well as keeping tabs on the hot topics out there on the internet and in the media for entrepreneurs and original content infopreneurs, I’d say that the two most common questions are:

 

  

1. How do I publicize my business on a limited budget? 
2. How do I get more traffic to my site?

Well, one of the least expensive ways to accomplish both is to simply have your own media properties.  What do I mean by a media property?  I’m referring to:

  

 1.   A blog—whether it be a traditional text blog, v-log or hybrid of the two. 

 

  

2.   A podcast or internet radio show—whether it be an audio podcast like my What You Know Is Worth More Than You Know(TM), The Podcast, or a live show hosted on sites like BlogTalk Radio or TalkShoe; or a video podcast, or an internet TV show like one you host on sites like UStream.