Update: The story gets better! The same columnist from Woman's World asked me to be a source again for another round-up piece that just published!
You’ve probably seen SEO guru after SEO guru, and SEO service after SEO service, talk about the hoops you have to jump through, the expensive courses you need, the tons of backlinks you have to build, the hefty pay-per-click budget you need to show up as a top sponsored result, and the thousands of dollars you have to spend on search engine optimization (SEO) if you want to get found online.
And if you’ve read the huge 33-page chapter A Dozen Ways Infopreneurs Can Succeed Without Needing The Big Bucks from my book What You Know Is Worth More Than You Know!(TM) you’re aware that I think that labor-intensive, obsessed and expensive approaches to search engine optimization are so unnecessary.
Well nothing proves that point more than the story I’m about to share with you.
It’s no secret that I believe very strongly in the importance of public relations efforts as a way that any entrepreneur, infopreneur or content creator can do their marketing without having to spend big bucks. So pretty much every day, some of my time is devoted to public relations activities for myself or my marketing and coaching clients.
But sometimes if you make an effort to get your work out there into the world, the opportunity for media coverage comes to you. And you don’t have to be a major celebrity for this to happen!