Now while my business is primarily virtual, there are times when you just can’t beat an in-person business event, and going to this year’s BlogWorld/New Media Expo in Las Vegas was one of them. I had been to the conference two years ago when it was just The New Media Expo and got a lot out of it—it got me to stop talking about launching What You Know Is Worth More Than You Know The Podcast, and be inspired to actually do it.
Plus, it’s where I met the Microsoft employee who loved my podcast and got it recognized as a featured show (where it remained ongoing), and my book What You Know Is Worth More Than You Know spotlighted on the Office Products Podcast Directory. That love from Microsoft wouldn’t have happened any other way.
So I was optimistic about more magic happening when I attended this year’s conference, and I wasn’t disappointed. It was also appropriate that this time instead of involving audio, the magic involved video.